88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments. Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.