How VillageMD Connects Consumer Insights With Marketing (#313)

Ellen Donahue-Dalton, Chief Marketing Officer at VillageMD, speaks with Jared and guest co-host James Gardner about the connection between understanding consumers and marketing healthcare services to them. Along the way, she shares how she believes that younger consumers’ preferences for quick, convenient care will help push primary care to new heights of innovation.  All that, plus the Flava of the Week about Target Circle 360. Is their new loyalty program bringing them one step closer to offering healthcare benefits that rival Amazon and Walmart, and is it showing us more about the value of customer loyalty? This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#313) See omnystudio.com/listener for privacy information.