598. Gina Dirawi: How to build a global brand from scratch (IN ENGLISH)

What are some of the most important lessons if you want to build a successful global brand from scratch? Swedish TV host, comedian, singer and writer Gina Dirawi decided to embark on an entirely new adventure when she started building her brand ZËIYT, developing olive oil products for skin and hair care. To boost the journey while gathering valuable insights, she simultaneously launched the podcast and video series Gina Mot Miljarden, interviewing the best entrepreneurs and investors she could think of.In this episode of Heja Framtiden, Gina Dirawi joined Christian von Essen in front of a live audience at Norrsken House in Stockholm, for a conversation about entrepreneurship, empathy, passion − and the grit it takes to challenge an unsustainable industry with higher demands. The event was held in conjunction with the festival Rosendal Garden Party in June 2025.Podcast host: Christian von Essen // Learn more at hejaframtiden.se // Check out the newsletter on Substack (in Swedish).