Bear Radio on the Rise of Podcasting and Why You Should Get on Board

Podcasting is certainly the buzzword on the audio tech and digital marketing scene at the moment. Originating from the US over 10 years ago, the first podcasts were live radio programs rebroadcasted on websites. With technological advancements, people who were not associated with radio stations could start making podcast themselves, and progressively radio blogs became accessible to anyone. Ricky Gervais was one of the first people to really put podcasting on the map: In 2005 “The Ricky Gervais Show” exceeded 4.5 million downloads, earning him even an entry in the Guinness Book of World Records. Podcast has boomed those past few years, especially in Germany, where Podcast had for a long time no more than a shadowy existence. On this episode of “Hello, Audio!” Amelie chats with Jill Beytin, co-founder of Bear Radio, Berlin’s first and currently only English language podcasting network. Some of Bear Radio’s work towards growing the podcasting ecosystem in Berlin includes production of in-house programs, helping companies produce their own audio branded content and teaching workshops. Wondering why you should get on board with podcasting? Listen on.