Groovecat on Feeling all the Feels with Music

We all have a soundtrack to our memories. Happy time, sad time, coming of age, falling in love, travelling abroad. Have you ever wondered why? Why does music evoke so many different emotions and memories? Studies have found that different parts of the brain are activated while listening to music, they even vary with different genres. However, the limbic system, which is responsible for the processing of emotions, is always addressed. It relates to the same emotions as eating and sex, which is why we feel so comfortable listening to our favorite tunes. Listening to our favorite songs also activates the prefrontal cortex, and its middle part combines music and memories: a switch is turned on while listening to music and we get reminded of special musical moments. Today on Hello, Audio! Helen chats with Jakob and Markus from Groovecat, who have developed an app that allows users to record and save those magic “music moments”. You know, when the track that’s playing in your ears fits perfectly with the scene and the emotion. More than a simple social media app, Groovecat allows users to save the soundtrack of their life and share it with their friends, but also allows for individual tracks to be mapped out with a set of emotion-driven data, making Groovecat a really exciting tool for labels and music controllers alike. Keep listening!