The Wonderbra: You lift me up

Hello Girls - A podcast by Podmasters

Adventures in underwear – a brand new series that celebrates our most foundational garments. In Episode 1: “Hello boys!” In the 90s the Wonderbra changed everything, kicking off an up-front age of supermodels, sex-positive post-feminism and ladettes in clubwear. How did a humble 1940s bra become the underwear that changed the world? How does that iconic Eva Herzigová poster look to us today? And is the world ready to lift off with the Wonderbra again? Join fashion journalists Emily Cronin (Elle, Telegraph, Grazia) and Kate Finnigan (FT, British Vogue, The Gentlewoman) on the first step in a journey through the secret life of pants… and more. “In Britain we didn’t really have sexy, expensive, rock’n’roll lingerie.” – Sarah Shotton, Agent Provocateur “The push-up bra dominated the era of Friends, the Spice Girls and Loaded magazine.” – Kate Finnigan “Nobody counted on how much airtime and how many column inches the Hello Boys ad would earn…” – Susanna Hailstone-Walker Follow us on Instagram: Written and presented by Emily Cronin and Kate Finnigan. Produced by Kasia Tomasiewicz. Audio production and music composed by Jade Bailey. Music mix and production by GXL Music. Art direction by James Perrett. Group Editor: Andrew Harrison. Hello Girls is a Podmasters Production. Learn more about your ad choices. Visit