Build Your Business Reputation: Learn How to Protect Intellectual Property and Use IP Strategies with Cassandra Derham (Intellectual Properties Series)

Intellectual property allows founders and CEOs to have a firm hold of their business ideas and trade secrets. You may not realize it, but these intellectual assets hold intrinsic value. They help keep you competitive and innovative in an ever-changing market. That’s why it’s important to protect these assets with an IP strategy. Cassandra Derham joins us in this episode for an insightful chat on this matter. We learn the six strategic pillars of IP and examples of their uses. Next, we find ou...