How to Achieve Profitability in Business Using a Bottom-line Growth Approach - The Journey of Leslie Bradford-Scott

When it comes to pricing, many entrepreneurs make the mistake of focusing solely on revenue. Higher revenue doesn’t equate to higher profitability. When constructing your pricing model, it’s imperative to focus on your bottom line. Giving too much weight to your top-line number may even lead you to lose out on money without even realizing it. Using a bottom-line growth approach, Leslie Bradford-Scott established Walton Wood Farm, a company that offers consciously-crafted and thoughtfully-pack...