Finding Your Brand Voice & Writing Copy that Converts with Lauren Zink

You can have the best product in the world, but it wouldn’t matter if your copy sucked. Copy is everything--it’s the words you use to get people to know, like, and trust you. More importantly, it’s the words you use to sell your product.   Lauren Zink is one of the greatest copywriters I’ve ever met. She’s written a ton of copy for my business from emails to sales pages. Her words and her genius have generated hundreds of thousands of dollars in my business. Lauren joins us today to discuss all things copy. She explains what copywriting is, the difference between normal copy and sales copy, and how to speak to your target audience through copy. She also shares her expert insight on email marketing, especially when it comes to increasing your email open rates.   Influencers, bloggers, and entrepreneurs--this is an episode you don’t want to miss. Tune in and take notes as Lauren shares tips for copy that converts and why great copy is essential for driving sales.   Time Stamps: [1:52] How Lauren started her career as a copywriter [8:26] Normal copy vs sales copy [11:37] How to write copy that speaks directly to your target audience [20:47] How to have conversations with your target audience [24:05] Tips for your DIY sales page [35:07] How to increase your email open rates [38:23] When you need a copywriter and tips for hiring the right one for your business Resources: Website: https://laurenvanessazink.com/  Instagram: https://www.instagram.com/thewealthywordress/  Podcast: https://podcasts.apple.com/us/podcast/the-wealthy-word-podcast/id1494163691