How to Build Brand Identity and Create Content Strategically w/ Alyssa Duffy of @alisted

Alyssa Duffy is the founder of a-listed studio, where she offers content creation, influencer marketing, and branding services for her clients. Prior to starting her own agency, she’s worked with Intermix, Harper's Bazaar, Rent The Runway and Marie Claire.   Alyssa joins Her Life By Design to discuss her experience starting her own agency, how to create a brand identity that will help you stand out online, time management, and the specific things that both Alyssa and I do to plan out our days & make sure goals are getting hit. We also dive into Alyssa's super unique approach to content creation and directing photo shoots for clients and for her own Instagram.   [3:43] Who is Alyssa Duffy? [8:17] Using data to inform content strategy [12:06] Agency vs. in house marketing [14:23] Why Alyssa started a-listed [16:00] First steps to starting your own agency or offering services as a freelancer [19:24] How to get your first few clients [21:10] Should you do free work in the beginning? [25:05] Developing your brand identity online [34:30] Content conceptualization [38:36] How to plan the different types of content you post [40:50] Content creation resources [44:08] Managing your time [48:56] How the influencer marketing industry can be made more diverse and inclusive   Connect with Alyssa Duffy:   Alyssa's Instagram: https://www.instagram.com/alisted/ Alyssa's blog: https://www.alistedblog.com Alyssa's content slides: https://www.alistedblog.com/alisted-content-how-to-plan-a-photoshoot/ a-listed studio: https://www.alistedstudio.com   To connect with me, Christina Galbato:   Instagram: http://www.instagram.com/christinagalbato Website: http://www.christinagalbato.com Facebook: http://www.facebook.com/christinagalbato    Join the Her Life By Design Facebook group: https://www.facebook.com/groups/herlifebydesignpodcast/