Unfiltered Stories | Exploring the potential & possibilities of GenAI in the consumer goods industry

HFS analyst Ashish Chaturvedi discusses the current GenAI picture in the consumer goods industry with Caitlyn Carr from Coca-Cola Bottlers Sales and Services and Wendy Earon from Genpact. You will learn: The GenAI potential in the consumer goods industry is high, but adoption is a meager 11%. What are the biggest barriers, and why are enterprises taking it slow? What are some high-potential use cases in consumer goods, and how are they being identified? The role played by Genpact in Coca-Cola Bottlers Sales and Services' GenAI pursuits. How important is talent, and how do we nurture people? Consumer Goods companies must look beyond their GenAI investments' productivity gains. How is Coca-Cola Bottlers Sales and Services approaching this maze? Also, read the associated report, “The two-year GenAI countdown,” here: https://www.genpact.com/pdf/the-gen-ai-countdown