Unfiltered Stories | Using AI and interaction data to light up the dark side of the moon

In this conversation, Reetika Fleming, Executive Research Leader at HFS, talks with Abhijit Shroff, Head of Product Growth at Soroco, about how interaction data can be used in large enterprises to achieve a number of business and technology transformation goals and how Soroco's Scout product is evolving along with advancements in AI and data, expanding its use cases with strategic clients. You will learn: Interaction data is essential for understanding how businesses operate. However, many organizations need to pay more attention to its value. AI models can transform complex and noisy interaction data into actionable insights. Generative AI can document processes in a way that is easy for humans to understand. By comprehending user interactions, organizations can optimize software usage. Disconnection debt may cause inefficiencies in various processes. Organizations must measure the ROI of generative AI, ensuring that data drives new technology adoption. Interaction data provides behavioural aspects of how teams interact with software to drive business operations at scale across a large enterprise and help them optimize them. Also, read the associated Market Vision Paper titled, Using AI to illuminate “the dark side of the moon” here: https://www.hfsresearch.com/research/using-ai-to-illuminate-the-dark-side-of-the-moon/