#014: Writing Product Descriptions for Clients

  If you've ever bought a product online, at a store or through a catalog (OK … if you've ever bough anything!), chances are you read the product's descriptive copy before making your final buying decision.  And guess what? That copy didn't just write itself. The manufacturer or distributor hired a copywriter to put it together.  What's involved in this type of writing? How well does it pay? How do you land projects? And are there any opportunities in the B2B arena for this type of work?