#054: How Julia Borgini Landed a Guest Blog Spot with a Major Online Publication

Getting some of your articles published in an industry newsletter, blog or publication has a number of benefits. For one, it helps position you as a thought leader—as an expert in your industry, niche or domain. It also helps expose you to prospects who may not have heard about you otherwise. Yet I find that most freelance business writer shy away from this strategy. Some don't understand the benefits of writing these pieces without direct compensation. Others think they're not qualified. And many of those who try give up way too early. In this week's podcast I interview Julia Borgini, a freelance writer and web content specialist who writes for technology companies. Julia recently landed a huge publicity win which has given her great exposure. And in this discussion, she explains how she went about it, what it took to get her article accepted, and what she's learned from the experience.