#056 Creating a Successful B2B Content Development Agency: An Interview With Paul McKeon of The Content Factor

Successful freelance business writers often get to a point where they have to make a difficult decision: Should they keep operating as a one-person shop? Or should they scale and build something bigger?If you know you're not cut out to be an entrepreneur, you're probably better off as a solo business. Nothing wrong with that!But if you think you'd love the challenges and rewards of building a mini content-development agency, it might be worth exploring.In this episode, I interview Paul McKeon, founder of The Content Factor. Paul is a B2B tech-marketing veteran who has built one of the most respected and successful marketing content agencies in the Southeastern U.S.In our talk he shares how he built his agency, how he works with writers, what challenges he's faced over the years, and how to determine if this business model is for you.