#129: Marketing to Millennials—What Writers and Copywriters Need to Know

Millennials tend to get a bad rap. The stereotype is that of a spoiled, unemployed and highly educated 25-year-old living in mom and dad’s basement... playing video games, spending inordinate amounts of time on social media, binge-watching Netflix and just trying to “find their way.” Sure, they may not have the spending power and wealth of Boomers. But it’s also unfair to lump them all into one category and assume they don’t matter. Because they do! And as a writer and copywriter, there’s a good chance that you’ll soon have to write for this demographic. In this episode you’ll hear from my friend and colleague Kelly King of the 80-20 Agency. Kelly is a talented marketing strategist who has built a marketing firm that helps companies connect with Millennials. She’ll explain how Millennials think differently... what their attitudes and values are... what they look for in a product or service... four common myths about this generation... and what writers and copywriters need to understand if they want their message to connect with them.