#143: Why It’s Become So Darn Hard to Write Convincing Copy

As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries of financial newsletters, natural health and business opportunity. But it’s also becoming a big challenge in other less aggressive settings—even in B2B content marketing. To get some insights and answers on this topic, I recently turned to one of the top conversion copywriters in the business, Joanna Wiebe. Joanna is the founder of Copy Hackers and of Airstory, a new content creation platform for marketing teams and educators. You don’t have to be a direct response copywriter to get value from this episode. If you write any kind of persuasive content, I think you’ll find some great insights and ideas here.