#144: How to Be More Likeable and Win More Business (Without Changing Your Personality)

You’ve heard it before: People do business with people they know, LIKE and trust. But what exactly does it mean to be likeable? Is it a personality thing? Do you have to act or look a certain way? Do you have to be charming, wear designer clothes ... or have a perfect smile and beautiful teeth? Not at all! According to my friend and colleague Michael Katz, anyone can be likeable. In this fast-paced interview, Michael explains what you need to do to be perceived as a true likeable expert