Buttercloth: Danh Tran & Bob Stevens, Founder & COO

In a rare move, we have a Founder and COO duo on the show for a brand tale that includes an aspirational economic migrant story from designing clothes for Barbies, literally, at Mattel, to making a pitch so successful it landed them a quarter-million-dollar deal with investor Robert Herjavec of Shark Tank fame. Danh and Bob are running LA-based Buttercloth, a brand that is a typical internet-born D2C brand, so much so that they don’t believe in experts like myself. And they told me so during my show. The company produces what they claim to be ‘The World’s Most Comfortable Shirt,’ a slightly unbelievable claim that they are justifying to the world now. Big risks brought big rewards and bootstrapping, even on the branding level, was no showstopper to their success.