July: Muhammad Saigol and Erik Rauterkus, Co-Founders

Muhammad Saigol and Erik Rauterkus of July launched an appliance in 12 months from idea to market through razor-sharp focus. We dive into how the brand made 'summer' their DNA, how transparency with the customer is key, and why The Wall Street Journal called July ‘summer’s unlikeliest status symbol.’ We further look into the brand architecture of a startup that has big plans to become the next generation General Electric. Much to learn from these Co-Founders on how to craft a brand.