Knife Aid: Mikael Soderlindh, Co-Founder and Director (Happy Socks: Co-Founder and CEO)

I want to borrow a line from the great David Letterman and say 'My Next Guest Needs No Introduction.' He, of course, is the Co-Founder of Happy Socks and has just launched a new brand. Happy Socks, the immensely iconic and much-loved brand has reached 90 countries and every continent – with concept stores all around the world, from LA to Tokyo, Happy Socks can be found in over 10,000 fashion apparel boutiques. But today Mikael is sharpening your knives! Get to know his new venture and find out what he learned from creating Happy Socks. He talked to me from Sweden about all things branding, and needless to say, his brands, and this conversation, are bigger than socks and knives.