mmhmm and All Turtles: Phil Libin, Co-Founder (Former CEO, Evernote)

One of the immense pleasures I get out of hosting this show is to be in the company of amazing entrepreneurs, one smarter than the other. Phil Libin is definitely on the top of that list. Phil, of course, is the Co-founder and former CEO of Evernote who just launched another one of his many companies and brands he helped shape over the past decades. And this one is very, very intriguing. Also, because it is called mmhmm. This episode is so entertaining, so whip-smart and so important especially if you are involved in naming or branding, or in a startup, or in creating successful teams. And even if you are not, you will greatly enjoy this, because Phil is an amazing storyteller. Maybe you’d just like to know how Evernote got its iconic green elephant for a logo? Or hear why someone who hated marketing became a big believer in the power of great branding?