Unbound Merino: Dan Demsky, Co-Founder

If you launch a t-shirt brand in this day and age and you find a way to stand out, you bet I’ll have you on my show. And that is exactly what Dan Demsky did by co-founding a Merino wool clothing brand that is high-performance yet stylish. Dan was running a Creative Agency but sought to pivot into offering an eCommerce product that allows for scaling instead. That was the goal, then the journey of finding an actual need to built a brand around started. In this fascinating conversation, we talk about the power of having a very narrow positioning at first, how surrounding yourself with friends that are ambitious is a key to success and how the outrageous claim of being able to wear an Unbound shirt for 18 days without washing it was the right brand move.