Breitling CEO Georges Kern

For the first time, the Breitling CEO discusses the Universal Genève Acquisition; then, we look back at his tenure at Breitling so far. This week, Breitling CEO Georges Kern joins Ben and Tony for a chat. Kern has been in the watch industry for over 30 years and has led several large Swiss brands. He joined Richemont in 2000 and played a key role in integrating A. Lange & Söhne, Jaeger-LeCoultre, and IWC after the trio of brands was acquired. He became the conglomerate's youngest CEO in 2002 when he took the helm at IWC. Our conversation starts with an in-depth discussion of Breitling's surprise acquisition of Universal Genève, including details on Kern's plans for the brand's relaunch. Then, we talk about his tenure at Breitling before zooming out on the changes he's seen over his more than 30 years in the watch industry.