Lessons From £40m of Failure with Jeremy Basset

Jeremy Basset is the CEO of CO:CUBED, a company that helps corporate businesses like Adidas, Vodafone, and Coca-Cola work with startups. Prior to this he was Head of Unilever Foundry - a startup programme he launched - and which saw over 200 startup collaborations. But he only learnt the right way to innovate after learning the hard way - going through £40m of funding - and 22 failed businesses - while at Unilever’s ‘new businesses unit’. What did he learn from this period of epic failure? Li...