Breaking Free from Holiday Inn: Why I Stopped Playing It Safe to Redefine Hospitality - Eric Jafari, AENDRE Group

In this episode, Eric Jafari, founder of AENDRE Group, shares his journey from a stable career in real estate investment to redefining hospitality through innovative concepts. You'll learn: Why predictability stifles innovation in the hospitality industry.How culture shapes risk-taking and the importance of embracing trial and error.The disconnect between traditional hotel investments and consumer preferences.Insights into the creation and success of the Locke hotel concept.The evolvin...