Challenges and Opportunities with Hotel Brands Today: What I Saw As CMO of Best Western With 18 Brands - Dorothy Dowling

What's going on in the world of hotel brands today? Joining us today to answer that question is Dorothy Dowling, Managing Director at Horwath and previously Chief Marketing Officer at BWH Hotel Group, where she oversaw the group's 18 brands during her 17 years in leadership roles there. In this episode, you'll learn both the challenges and opportunities she's seen in the world of hotel brands - and where she would focus if she were starting a new brand from scratch today.Follow Dorothy o...