Hospitality Marketer of the Year: Jay Hubbs, BWH Hotels

Jay Hubbs is the VP of Advertising, Marketing, Innovation, and Analytics overseeing BWH Hotels’ consumer-facing marketing, advertising, and the award-winning Best Western Rewards program. Today, Jay Hubbs was awarded Marketing Professional of the Year by HSMAI, and in this conversation, we cover:Why marketing matters todayWhat Jay is most proud of building over the past yearWhat experiences have been most helpful in Jay's career journey to dateThe role of marketing in providing hospital...