How We Build Strong Brands - Chris Silcock, Hilton

In this episode, Chris Silcock, President of Global Brands and Commercial Services at Hilton, shares his perspective on what it takes to create a strong, differentiated brand in today's competitive hospitality landscape.Listeners will learn about:The key elements that define a strong hospitality brand.How Hilton approaches brand differentiation to meet customer and owner expectations.The crucial role of technology in enhancing the guest experience.Strategies for engaging with different genera...