How We Created The Hottest Beach Club Brand in the World - Lucia Penrod, Nikki Beach

In this episode, Lucia Penrod, CEO of the iconic luxury beach club brand Nikki Beach, joins us to share the company's moving origin story—how it was born from a family tragedy and transformed into a global symbol of celebration and joy. What You'll Learn:The beginnings of Nikki Beach and how the brand honors the memory of Nicole ("Nikki"), Lucia's late stepdaughter.The importance of listening to guests and how their feedback has shaped the growth of Nikki Beach.The key to organic expansi...