Research: What's Driving Guest Satisfaction (and Dissatisfaction) Today - Forrest Morgeson

In this episode, we dive deep into guest satisfaction in today's landscape and how it's changing with Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the American Customer Satisfaction Index.Listeners will learn about:The latest findings from the American Customer Satisfaction Index (ACSI®) Travel Study 2023-2024.How the lodging industry has rebounded post-pandemic, with specific examples from leading brands like Hilton and ...