Why invest in experience - Samantha Hardcastle

Samantha Hardcastle is the founder of The Storied Experience, a consulting agency that helps hospitality providers go beyond just putting heads in beds to become a destination for creating more enriching experiences. In today’s episode, she shares why you should consider investing in experience. We’re at an interesting point in hospitality today. Demand is still sky-high in many markets, which means many hotels can charge more than they ever have. That’s great but it also means guest expectat...