Why storytelling matters more than ever - Susan Barry, Hive Marketing

Susan Barry led sales and marketing teams at Starwood Hotels before founding Hive Marketing, where today she helps hotel brands, management companies, and owners refine their message and better communicate their value. One of the ways she does this is by investing in content creation, digital media, and storytelling both for her hotel clients and for her business as the host of the (excellent and entertaining) Top Floor podcast. This show isn’t about marketing per se, but I wanted to share Su...