Why We Are Leading With Experiences Now - Jen Barnwell, Curator Hotel and Resort Collection

In this episode, we hear from Jen Barnwell, President at Curator Hotel and Resort Collection, about why and how they did a big reposition and relaunch of their website to lead with experiences.We cover:Jen's journey to independent hospitality [0:56]Why double down on experiences? [3:11]Challenges hotels face in providing experiences [5:25]The opportunity to reframe the travel buying process [8:39]How they decided what to offer [12:43]What data points Jen and her team are watching to guide the...