Uniqueness: How to find a superpower in any business

Are you and your business unique? Are your clients? Of course not. We’re calling uniqueness out as a marketing myth and yet, we all search for it when we write copy. In this episode we’re going to be tackling some techniques to uncover the distinctive superpower of a business - yours and your clients’. Tune in to learn: Why uniqueness is a myth Our 6 tips to find a superpower that no one else talks about Why pencils are better than pens. Or is it the other way around?   Share the pod love! If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Lizzcluk from Australia for a fantastic review of the show. Useful links: How to differentiate your product (when it’s far from unique). Lessons from Pine O Cleen