You're capable of achieving more than you think: Going further with a direct booking strategy | with Kathleen Cullen

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they discuss ways to maximize profitability and enhance guest experiences in hotels. Cullen also shares valuable insights on creating a data-driven culture, adjusting rate strategies, and where she sees the industry going.