Talk of the House: Deinfluencing
House of Content - A podcast by Melissa Kontu, Christine Goeoes, Janni Widerholm - Thursdays
Like it or not, deinfluencing is here to stay. Audiences gravitate towards authentic content, and that also includes counter-recommendations on what not to buy, where not to stay, and what services you should steer clear of.In this episode, we share our personal influencing stories, debate whether this trend is just another way to influence (spoiler alert: it is), and what that means for creators and brands. Listen to learn how:Brands can mitigate the risks associated with deinfluencingT...
