The Girlification of Content and Marketing

Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America). Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni and Christine join the show to debate the phenomenon.The topics discussed in this episode are:Tradwives, misogyny, and ageism in girlificationThe liberation of allowing yourself to be girly in professional and personal settings Presenting feminine and being a woman in marketing and agencies, and more.Follow House of Content on TikTok , Youtube, and Instagram.