The Girlification of Content and Marketing

Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie. The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America). Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Eith...