WTF Is Happening on Social in 2024?
House of Content - A podcast by Melissa Kontu, Christine Goeoes, Janni Widerholm - Thursdays
TikTok is pushing creators to make long-form content and brands to pay for results. The FYP feels collectively more random than ever before, and to top it all off, Universal Music removed their catalog from the platform.It seems that the entire landscape of social media is in flames. Engagement is down across the board, especially for brands. What do these shifts mean for brands, creators, and marketers? We have thoughts.Tune in for a conversation on:The rise of persona-driven storytelling an...
