Developing a Mailing List Tool on top of GMail with Ajay Goel

Recently Pat Flynn talked about the “new, hot marketing tool” that isn’t new but is often forgotten: email. Well today’s guest, Ajay Goel, has built a business around the fact that there are lots of people who haven’t forgotten it, and for the scores of people who are remembering its importance. Ajay buil GMass, a gmail extension that allows you to send marketing campaigns right in the interface we all know and love. We get to talk marketing, development, and much more, so stay tuned!

Show Notes

* Ajay Goel
* GMass
* Gmail
* Episode 3: Brian Krogsgard and Post Status
* JangoMail
* Inbox SDK
* Gatsby.js
* G-Lock

Sponsored by:

Gusto: Sign up and get a FREE 3 month trial!
Ahoy!: Use code HOWIBUILTIT for 20% off!
Pantheon: Get ready for Gutenberg. Sign up for a FREE account today.


View on separate page
Transcript
Joe Casabona: Recently, Pat Flynn over at Smart Passive Income talked about the new hot marketing tool that isn’t new but is often forgotten, and that’s email. Today, our guest AJ Goel has built up a business around the fact that there are lots of people who haven’t forgotten email, and that there are scores of people who are remembering the importance of email in their marketing effort. AJ built GMass, a Gmail extension that allows you to send marketing campaigns right from the Gmail interface that we all know and love. In this episode, we got to talk marketing, development, and much more. I got to pick his brain about building a Chrome extension, which I thought was super interesting, and of course, AJ gives us lots of great and actionable advice. So, let’s get to it. But first, here is a word from our sponsors.
Break: This episode is brought to you by our friends at Ahoy! The easiest way to increase customer engagement on your WordPress site. Install Ahoy! Create a message box, configure a way to display it, and start seeing conversions come in. You can create messages for cart abandonment, up-sales and cross-sells, custom support, and so much more. Ahoy! Has flexible conditions that let you choose exactly where and when you want your message to be displayed. I’ve recently installed it on my own WooCommerce site, and I’ve already seen increased engagement. I know this because of Ahoy! and it’s powerful analytics and reporting. You will see ROI within days of installing Ahoy! If not sooner. That’s even more true for listeners of How I Built It. You can get an exclusive 20% discount on any plan. Visit UseAhoy.com/HowIBuiltIt and use the code HOWIBUILTIT at checkout. Use those today and increase your engagement in sales on your WordPress site. Thanks to Ahoy! for their support of this show.
Joe: Hey, everybody. Welcome to another episode of How I Built It, the podcast that asks, “How did you build that?” Today my guest is AJ Goel, the founder of GMass. AJ, how are you today?
Ajay Goel: I’m doing great. I’m excited to be here, Joe.
Joe: Thanks so much for coming on the show. You booked at a point right before I got sick, and then I traveled,