Growing from Freelancer to Agency Owner with Matt Adams

I’ve known Matt Adams for the better part of a decade – we’ve worked on some interesting projects together, which we’ll reminisce about as we dive into how he’s built an agency out of what started as a freelance career. We talk a lot about something that’s hard for a lot of freelancers to talk about: cashflow. Feast, Famine, and Client Relationships have been themes of this season and they all relate to the same thing: managing your money properly so you can survive as a business. Let’s hear how Matt does it. 







Show Notes



* Matt Adams | LinkedIn | Twitter* Hourly Rate Calculator* AIGA* Profit First* When by Daniel Pink* PandaDoc* Get your FREE Podcast Workbook
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Transcript
Matt Adams: That gave me the confidence to say, “Worst case scenario is that I just make the money from these two. I can do it.” I remember my very first month we billed $2,000 dollars. Which in freelance is cool, but when it’s $2,000, and that’s the only money you made, and you’ve got student loans and a house and car payments, it’s a little dicey.

 

Intro: I’ve known Matt Adams for the better part of a decade. We’ve worked on some interesting projects together, which we will reminisce about as we dive into how he’s built an agency out of what started as a freelance career. We talk a lot about something that’s hard for freelancers to talk about, and that’s cash flow. Feast, famine, and client relationships have all been themes of this season of How I Built It, and they are related to the same thing. Managing your money properly so that you can survive as a business. Let’s hear how Matt Adams does that.

 

Break: Before we get started, I want to tell you about my online membership and community, Creator Courses. I know that when you want to learn something new, the natural thing you probably do is go to Google or YouTube. I do the same thing, and that’s great for one-off projects. I used a YouTube video to learn how to change a light switch in my house, but I am not a big fan of YouTube for learning new skills. Because there are lots of videos on every topic, but “Which one is best and who do you trust? What order do you even watch the videos in, and will you get the support you need?” These are all things that YouTube or other potentially free videos can’t do for you. So, I started Creator Courses a few years ago with the idea of just putting online courses out there,