Working Through my Product Ladder

Do you have offerings for people at any level of their journey? That’s the importance of having a well-defined product ladder. A product ladder provides multiple offerings at different price points and levels of engagement to meet potential customers where they are at.

Today I’ll talk about how I have struggled with this in my own business, with offerings that didn’t clearly communicate how I help my specific target audience of busy solopreneurs with podcasts.

Then, I give you a walk through (walk-up?) of my Product Ladder!

Want to hear my poke holes in my product ladder and give a general update on Podcast Navigator and my business? You can become a member over at https://streamlined.fm/join

Top Takeaways

1. As a solopreneur, it's important to have multiple offerings at different price points to avoid putting all your eggs in one basket. Some offerings should be scalable and not require a lot of your time.
2. Your product ladder should clearly communicate how you help your specific target audience and micro-segments achieve their goals. Be focused rather than trying to be everything to everyone.
3. Map out your product ladder from low-priced "assistance" offerings like courses, to mid-priced "accountability" offerings like group coaching, to high-priced "acceleration" offerings like done-for-you services. Have something for customers at every stage.
4. Your core offering that you want to sell the most should be in the middle of your product ladder. For me, that's my Podcast Navigator tool.
5. Constantly evaluate and refine your product ladder based on customer feedback and your business goals as a solopreneur. Don't be afraid to make adjustments as you gain more clarity.

Show Notes

• Podcast Navigator
• My Home Page, where most of product live
• Chris Lema’s blog post on Product Ladders

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