Namrata Kamdar, founder of Plenaire: On brand execution and creating a competitive edge

This episode is the last episode of season 2 and I want to say a big thank you to all our listeners and our first sponsor of the podcast, Papier. I’ll be back with season 3 next year, so if you haven’t caught up with seasons 1 and 2, here’s your chance.This week, I am joined by Namrata Kamdar, founder of Plenaire, a British skincare brand that uses organic and sustainable approaches to beauty and lifestyle. During her late thirties, she experienced stress-related burnout and a bout of post-natal depression and took time off to work on herself. Her own subsequent journey with mental health and what she learned during recovery from burnout coupled with the desire to lead a more balanced life was the impetus for her to create Plenaire.Her products were created out of a genuine need to develop safe, effective, and pleasurable alternatives for young women to care for their skin.In this conversation, Namrata shares with me her journey of building her career in FMCG’s over the last 15 years, how her research gave Pleanaire a competitive edge and the importance of brand execution.Plenaire is currently raising funds through crowdfunding, you can see more information about that here.------My new book, Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is published by HarperCollins and available to buy online and in all book shops.Amazon: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/0008455007Audible: https://www.amazon.co.uk/Side-Hustle-Progress-Practical-Kickstarting/dp/B08NXTC5ZCWaterstones: https://www.waterstones.com/book/side-hustle-in-progress/elizabeth-ogabi/9780008455002You can find me on social: IG: @Forworkingladies @ElizabethOgabi Twitter: @Fwladies @ElizabethOgabi_You can sign up for my newsletter "The Snippet" here. Hosted on Acast. See acast.com/privacy for more information.