500 Mangled, Stretchy Rubber Guys: Make sure you have the right marketing partner for your super creative plan – Episode #3

Trust your gut – always, especially in regard to hiring and retention decisions. Negotiate – and know your worth. These are a few of the lessons Michelle Burrows, CMO, Splashtop (https://www.splashtop.com/), shared with Daniel Burstein in Episode #3 of the How I Made It In Marketing podcast. We discussed: Make sure you have the right partner for what you want to do: Why a test direct marketing campaign of 500 dimensional mailers went awryTrust your gut always…especially regarding hiring and r...