99 Problem Ideas: “Harvey Gabor, art director on Coke’s iconic campaign, burned my ad concept with a lighter” (Episode #10)

Customer-first objectives (https://meclabs.com/course/lessons/customer-first-objectives/). You may think of these three words when you hear our latest guest describe his role in the creation of the first internet banner ad (which had a clickthrough rate of … wait for it… 44%!). He described the objective behind the ad this way – create a form of advertising that is at once a gift to the consumer, and a doorway to a universe of possibility. That was one of the lessons from the stories ou...