Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81)

In 1957, Vance Packard wrote a book called ‘The Hidden Persuaders,’ about the mysterious arts of advertising, and how advertising agencies research ways to manipulate people. I don’t know about you in your career, but I don’t want to be that guy. The way I see it, companies create value. And in a capitalist society of choice, they need to communicate that value to the ideal customer in a way that helps the customer perceive it. So when I read a lesson like ‘authenticity is fundamental’ in a p...