Advertising and Brands: Details matter, know when to quit, …be nice (episode #27)

“Details matter.” That is a key lesson from our latest guest on How I Made It In Marketing. In fairness, it’s probably not a breakthrough new idea to you, right? But what she said next is the beauty (in my biased opinion) of what we do on the podcast – she told the story of how she lived that lesson with a fascinating example involving Stevie Wonder. Everybody knows “details matter,” but as Stephen Covey said, “What is common sense isn’t common practice.” That’s why the stories our guest tell...