B2B Marketing: Marketing shouldn't be about driving demand; it's about driving value (episode #40)

“We don’t look deep enough; so, we don’t think deep enough,” Flint McGlaughlin teaches in Website Wireframes: 8 psychological elements that impact marketing conversion rates (https://meclabs.com/course/sessions/website-wireframes/). When I brought up this lesson with our latest guest, and the complex thinking that needs to go into our marketing, she said, “I love how you mentioned psychology because I think that is such a critical part of it…” and went on to share the deep thinking that must ...