B2B Revenue Marketing: Be an uncertainty killer (podcast episode #120)

When this CMO's team proved her wrong about their ebook program, she didn't just accept it – she made them broadcast their victory to everyone. Hear that lesson – “let your team take a chance on testing it and prove you wrong” – and many more lesson-filled stories in my in-depth discussion with Susanne Rodriguez, Chief Marketing Officer, Auvik [https://www.auvik.com/]. Stories (with lessons) about what she made in marketing Be an uncertainty killer Don't always trust your gutClear ...