Biotechnology Marketing: As a marketer, it’s important to lead up, down, and side-to-side in companies — not just top-down (episode #60)

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. To learn how MECLABS Services can help you get better business results from deeper customer understanding, visit MECLABS.com/results. Given your role in the organization – maybe you’re a director, C-level, or even just a manager – you have certain positional authority. By virtue of your title, you can tell people to do things. But if you only use your positional authority, ...